http://www.youtube.com/watch?v=wwi8_rRq8os
Emphasis is used in visual rhetoric to accent the appearance of an object or idea to catch the audience's eye and better persuade them to agree with some point of view. Things can be emphasized in many ways, including contrast, color, and isolation. Using emphasis in rhetoric allows the audience to focus on the point being made. The example above, of an ipod advertisment, uses emphasis by color, contrast, and isolation to force the audience to focus on the person and their actions as a result of using an ipod.
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2 comments:
I agree, apple continues to use the same emphasis in all of their commercials. They have alot of different colors and different music but they always have that one black outlines person. it brings full attention to just the person dancing and puts emphasis on the ipod and headphones.
I also agree that apple continues to use emphasis in all of their commercials and it definitely is still working for them. Their apple symbol is very widely known because they keep emphasizing it. Its not just apple that uses emphasis either. It is very important to argument because it helps the person see what their point is.
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