This advertisment was from the back cover of the swimming magazine Splash. It is an advertisment for the Mutual of Omaha Swim Clinic, giving swimmers the chance to improve their swimming skills in the midst of olympians. The image of the one fish jumping out of its old tank, which is full of fish, into its own larger tank shows what it is like to break out in the swimming world. The ad sends the message that most people stay where they are comfortable and do not attempt to venture out of their comfort zone, but the few people who do, in this case the fish, are rewarded with better results. This ad uses pathos to get peoples attention, since people want to stand out in their respective sport more than anything in the world. It also uses ethos, since it shows how hard people must work to get to this point, and hard work is an ethical value. This ad does a good job communicating what one must do to stand out.
1 comment:
It is so true how people need to get out if their confort zones. The world would have never gotten to where it is today if people were to scared to take a jump. I know that if I did not take the big jump to Clemson University, I would not be the person I am today. If I just settled with my confort zone in Connecticut I would not be this happy with life.
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